Gone are the days when consumers get their information via snail mail. In today’s advanced environment, as consumers continue to do more research online, a strong digital presence matters when connecting with consumers who are shopping for reliable energy solutions. Whether you’re a solar B2C or B2B company, a marketing strategy that reflects your solar brand makes the difference when it comes to customer acquisition and retention.
Do you want to generate high-quality solar customers? And to do so without competing with other solar companies for the same lead? How about having more meaningful conversations with prospects who have interest in what you do and how you can help? Does saving time sifting through a pool of leads sound good? It's time to adapt to changing consumer practices.
Fired Up's solar marketing strategy can:
- Generate more qualified leads and close more sales
- Lower cost per acquisition (CPA) rate
- Minimize unnecessary spending, maximize returns
Managing the Customer Journey
Who is the ideal customer? What are their needs? Is there a clear target customer profile to identify the appropriate customer journey? Customer acquisition matters, but customer lifetime value is equally important. When you win one customer because their needs matter to you, you will win them back again and again. In fact, they will tell their neighbors, friends and family. Help customers find your company and learn about why they should choose you for their solar needs.
70% of the buyer’s journey is complete before a buyer even reaches out to sales
Fired Up is here to build a holistic marketing strategy that incorporates your high-level business goals:
- Develop ideal target customer profiles
- Manage the buyer's journey, from awareness to decision making
- Define, shape, and deliver effective messaging to target customers
- Improve the quality of the customer experience to close more sales
Holistic Business Goals
Contractors, sales and marketing teams all hold valuable information. Building a holistic marketing strategy changes the dynamic of the sales funnel. Whether you are selling solar photovoltaic (PV) systems or installing commercial and residential solar, promote solar energy products and services through improved outreach and successful client engagement.
- Execute marketing solutions that align all business unit goals
- Create integrated campaigns that deliver solutions
- Improve company performance and revenues
Data and Transparency
Should you allocate this year's budget to more digital marketing? Do you focus on search engine optimization (SEO), paid advertising (PPC), or social media marketing? Which of those tools will increase your ROI?
Building data channels and having the ability to develop strategies via data analytics is crucial to creating a cost-efficient and effective marketing strategy.