How Mobile Advertising is Driving the Growth of Revenue for Ad Spend This Year

We know mobile is on the rise.

In fact, search ads generated 50 percent of digital revenue in the first half of 2016, and “mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels,” according to Search Engine Land.

PwC’s “IAB internet advertising revenue report” covering the first six months of 2016 and sponsored by the Interactive Advertising Bureau cites a 19.1 percent increase in half-year revenue, and social advertising in the U.S. increasing by 57.1 percent.

Who Feels the Mobile Advertising Push?

Mobile advertising is a huge driver, it’s growing and it’s only going to keep getting bigger and more important. The IAB report showed that all types of industries are seeing the rise of mobile, including retail, financial services, automotive advertisers, telecom companies, leisure travel, consumer packaged goods, consumer electronics and computers, pharmaceuticals and healthcare, media and entertainment, among others.

What does this mean for the future of advertising, especially for small to medium-sized businesses?

As mobile’s importance continues to grow, so does the need for mobile-friendly advertising. This means that companies already running pay-per-click (PPC) advertising campaigns should consider adding mobile-friendliness to their PPC marketing strategies, and those that aren’t should consider adding mobile PPC, period.

Some big numbers to show big benefits of mobile advertising:

Of the mobile advertising types include in the IAB’s report, desktop search accounted for $4.5 billion of second-quarter revenues. This is a nine percent decrease from the $5.2 billion reported in the second quarter of 2015.

By comparison, mobile search revenue accounted for $8.4 billion in the second quarter of 2016, a 17 percent increase over the second quarter of 2015.

Mobile revenue increased 86 percent over 2015 numbers, and mobile revenues from mobile search, mobile display ads, and other mobile categories totaled more than $256 million. Social media revenue also saw a 57 percent increase.

Put PPC to Work for Your Company

If you haven’t already started a mobile PPC marketing campaign, the numbers above show that you need to. Mobile advertising and mobile PPC get your company’s website, products and services, and messaging in front of the clients you’re hoping to reach. Don’t wait to get started. Now, more than ever, is the time to get your company’s mobile advertising strategy up and running.

Are you interested in learning more about how you can make the most of your mobile PPC marketing efforts? Let’s set up a call and talk about it today. Or, if you’d rather, contact us and we’ll get back to you as soon as we can.

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