Search engine optimization (SEO), especially local SEO for small business, can be a beast of an undertaking.
With countless ever-changing SEO rules to learn, understand, track and implement, it’s only a matter of time before you get overwhelmed by it all—if you haven’t already.
We know you’re busy. You’re running a business, after all. You’ve got a lot on your plate, and the last thing you want is to worry about on top of everything else is whether your company has local SEO best practices in place.
Five Ways to Improve Local SEO for Small Business
If you only have time to do these five things, these local SEO for small business tactics will have a big impact.
1. Correct your company information.
Check Moz Local to make sure you have the right company information listed. Your company’s listings impact rankings in search results, and making sure your contact information is correct can make all the difference.
2. Get listed on Google Maps.
Your company needs a Google My Business profile to boost Google search rankings. The profile needs to include a physical address so that your company appears as a location in Google Maps. Without this information, searchers might choose a nearby competitor that is listed on Google Maps, so don’t miss out on reaching these potential customers.
3. Fix any problems with your website.
And no, we’re not talking about massive overhauls of backend code. Review your contact information, current offerings, links to social media accounts, purchasing options and other vital information to make sure that everything reflects what you want your customers to see. For local SEO, name, address, and phone number (NAP) are some of the most important factors. Make sure those three items are updated and consistent across all pages and outlets.
4. Create a network.
If there are organizations in your area that promote businesses like yours, talk to someone about getting listed on their websites. Offer to link back to those organizations on your own website with logos and a hyperlink. This will increase awareness about your business and help grow the economy in your area at the same time.
5. Mobile-friendliness is key.
More searches are performed on mobile devices than desktops these days (and Google is looking for your mobile site first when ranking your site in search results). Having a mobile-friendly website ensures that your mobile device-using consumers can not only read about your offerings, but also find you on a map and head directly to your storefront.
As with any other marketing tactic, the longer you do something, you more results you will see over time. SEO is important, and local SEO for small business is crucial to growth in your local area.
The alternative to implementing these tactics?
Well, if you don’t take care of your local SEO, potential customers—people who are searching in your local area for the services you offer—might not find you, and that negatively impacts customer generation and retention. Without local SEO, you’re missing out on a valuable market share.
If you’re worried about whether your tactics are working, Moz Local gives you a score. Building a presence in Google and other social media sites is important to boost that score, and keeping your information up-to-date and mobile-friendly will make all the difference.
One last tip:
If your business has multiple locations, we highly recommend creating a separate page for each on your website. Craft engaging content catered to each location explaining the services available, the area you serve, and what makes each location unique. This small effort will engage local customers and boost your sales tremendously.
Still worried about local SEO for small business? We’d love to walk you through our proven methods for doubling your leads. Contact us today and we’ll set a time to chat.