When it comes to marketing your business, your website is pretty important.
It’s the face of your company, the voice of your brand, and the place where your customers and potential customers go to figure out just what you offer and why you’re so great.
Your website can just as easily turn potential customers away and cost you sales, which is why having a highly converting website is so crucial to business growth.
To help you make sure you have the best and most effective marketing strategies around, we’ve compiled a list of the six best practices to keep in mind when ensuring your website is optimized for conversions.
Must-Do Tricks for a Highly Converting Website
1. Your design must be attractive and easy to use.
There’s nothing more frustrating than clicking on a site with a cluttered design that doesn’t allow you to find the information you need. If you want customers to stay on your site, give them a clean, attractive, easy-to-peruse format.
2. Think about your consumers’ path to purchase.
Put yourself in your customers’ shoes. What would you be looking for in a website? What would you want to know about the company and the products? Your most important information should be very visible or easy to find, and what you’re putting out there for consumers to see should be what they need, not every little thing you want them to know.
3. Get optimized for mobile.
If you haven’t heard, mobile is on the rise. In fact, in the last year, the number of mobile searches surpassed the number of desktop services. That means that more consumers than ever are using a mobile device to find services like yours. If your website is not optimized for mobile, chances are those customers or website visitors might opt for a competitor with a website that is mobile-friendly.
4. Make sure your site is responsive and speedy.
How quickly (or slowly) your website loads impacts whether users want to stay on it or not. Slow websites create cranky visitors, and cranky visitors don’t stay around long enough to see what you’re offering. Also important—whether your website is running at all. Make sure your software is up-to-date and that you’ve added security to keep out hackers and malware.
5. Use landing pages.
When you have an initiative, and you’re pushing that initiative through digital advertisements, email campaigns, and more, you need a place to send all of the people that come to your site. Your messaging associated with that initiative brought them to your website, and dropping them on your home page will break their focus. Sending those visitors to a special landing page—a page that incorporates both your company’s branding and the language and information associated with the initiative—will keep your potential clients engaged in the offer and the process of purchasing.
6. Pay attention to SEO rules.
The best website in the world means nothing if people can’t find it. Staying on top of search engine optimization (SEO) best practices and implementing them will keep you higher up in the search results and top-of-mind for clients in your area.
Make Your Website Count
Getting the most out of your website traffic might seem tricky, but a few tweaks might make all the difference. Still worried you’re not optimized enough to have a highly converting website? Testing tools like Unbounce, Lead Pages, CrazyEgg, Mouseflow, Visual Website Optimizer (VWO), Optimizely and even Google Analytics can test your website’s many pages for responsiveness.