When it comes to your business, technology is the key to staying connected to your customers. Network infrastructure, security technology and audio-visual tools are critical to achieving success. They are also what Coranet does best. A leader in technology services, Coranet was one of Inc. 5000’s fastest growing companies in 2016 and 2017 and also continues to be a leader in women owned businesses. The company believes continuous improvement of through customer experience and resources is fundamental to client satisfaction. With these in mind, they have made recent changes to their brand to do just that.
Striving for Perfection
The past few months have marked big changes for Coranet. Decision makers identified opportunities that could improve internal operations as well as customer experience on their branded site and improve their digital marketing outreach.
The first major update was to their company logo. As a family and women owned business, it is important to Coranet to maintain the values held by the company. So instead of starting from scratch, they chose to build upon their current logo and enhance it to be more accessible for their customers. Wanting a more progressive look, they chose a streamlined one that reflects the agility clients need in today’s high-tech world. It also was adapted for viewing across the numerous types of devices that clients may use.
The next major change they made was to revamp their website. They wanted the site to be more dynamic and user-friendly for their customers. In a world driven by mobile communication, that means adapting the entire site for mobile communications. They also wanted to enhance the news and resources section of the site. It now showcases real world testimonials and case studies of Coranet’s technology offerings in interesting and inviting ways with the hope of motivating customers to inquire about more information from their sales team.
In tangent with updates to the website, Coranet enlisted the expertise of Fired Up Digital to improve their digital media presence. With our team of SEO and social media experts, we used social sites LinkedIn, Twitter, and Facebook to promote the changes and improvements to the site.
One major change to Coranet is their physical address. Customers visiting Coranet will find their new home at 17 Battery Place. Now the whole New York team shares an updated work space on a single floor improving team communication and customer service.
Partnerships That Matter
Fired Up Digital was proud to be part of the updating of the company image by using the best social media and search engine optimization (SEO) practices to showcase the changes. As part of the new launch, we distributed their logo and address via social media and other digital channels such as Google My Business, maps and online directories for searchability. We also worked with their site developer Clique Studios to transition SEO and user experience to increase year over year site visits. We were pleased to find that in a short six-month period:
- New users from Google search jumped 123%
- Social media referrals increased 450%
- Visitors making their way to the contact us page improved 52%
- Most importantly, mobile traffic rose 96%
With attention to keyword searches and title and meta description tags for new pages, we were able to maintain the same site fidelity and improve visibility. We also facilitated the redirect structure from old to new pages and verified that the demo site was set up with SEO in mind.
Coranet is a technology services company that provides government, enterprise, and mid-market organizations with first-rate infrastructure services. We have evolved from our roots in telecommunications to providing secure networks and solutions throughout the technology lifecycle. Coranet is certified to install and service all major manufacturers including Cisco, Corning, Commscope, and many others. Our certifications include the GSA Federal Supply Schedule and WBE qualification with WOSB, WBENC, New York City, and New York State OGS.
Learn More at https://www.coranet.com/