How to Energize Your Solar Marketing Strategies
You’ve heard it many times already. There is a deluge of competitors in all solar markets, and customer acquisition costs are still high —instead of coming down, they’re still going up.
So how do you stand out from the competition? Which solar marketing strategies should you use to acquire solar customers at a decent cost?
In April 2017, we co-hosted a webinar that went in-depth on how small and regional solar companies can compete with the big guys. These solar marketing strategies go through how you can figure out where your brand is unique from your competitors, then use digital marketing to leverage that knowledge to get customers in the door at a lower cost than usual.