Category Archives: Marketing Best Practices

3 Ways to Improve B2B SEO and Attract Better Quality Customers

Is B2B SEO Dead?

Is your company trying to reach other (maybe even larger) markets or businesses? Do you want to grow your B2B business, but you’re unsure of where to start? You have a decent online website that can attract more prospects or you want to build one because you know a large percentage of consumers’ first stop in researching a product or service today is online. You’ve heard of “Search Engine Optimization (SEO)” and that it “increases B2B companies’ exposure and brand awareness”, but you’re not exactly sure how to incorporate or even approach the whole thing? Or as the cartoon above points out tongue-in-cheek, maybe your organization already assumes that SEO is dead and not necessary. Here is why that’s not the case and you need to know how to fix it if you sell to other businesses.

More than 70% of B2B buyers conduct over half their research online before making an offline purchase.*

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Which Digital Marketing Metrics Should You Track?

digital marketing metricsThis is a metrics-driven world. Every business knows that it lives and dies by numbers, and those associated with both internal and external campaigns determine success.

Understanding which digital marketing metrics to track can go a long way toward impacting your bottom line. Here’s what you should know about online marketing metrics.

Here’s what you should know about online marketing metrics.

 

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How to Take Stock of Your Current Marketing Tactics

Everyone has an opinion about best marketing tactics.

From web design and digital advertising to creating content and a social media presence, your marketing efforts might be spread over a whole mess of different outlets. That can make it tough to know if anything you’re doing is actually working.

And, honestly, you could be throwing away tons of money on marketing tactics with lukewarm-at-best returns on investment.

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What Landing Pages that Convert Have in Common

When you’re running a campaign, landing pages that convert are key to success.

There are plenty of things to keep in mind when setting up a landing page for a campaign, and we know you’ve got a lot on your plate already.

Landing pages are important for both search engine optimization (SEO) and ensuring that you’re getting the most out of your paid advertising—these pages ensure that the people landing on them get what they are looking for in a way that will lead them to convert to the next step in the sales funnel.

We know that’s a lot of pressure, but don’t panic.

Seriously, we’re here to help.

We put together this checklist of items to make the process easier when you are ready to create your campaign’s landing page.

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We Are Proud To Be A Certified Google Partner

While many marketing specialists will become Google AdWords or Google Analytics certified, fewer go the extra mile and become an official Google Partner. We are proud to announce that Fired Up Digital has joined these ranks. Fired Up Digital is a certified Google Partner in Search Advertising, Video Ads, and Google Analytics IQ. And we are very excited to share this with you.


What Does It Mean To Be A Google Partner?

In order to earn our Google Partner badge, we had to pass a series of Google AdWords product exams, each pertaining to our different certifications. That means we are experts in Search Advertising, Videos Ads, and Google Analytics IQ. Our partnership status requires that we stay up to date with product knowledge. This ensures we provide our customers with the most accurate service.

In short: A Google Partnership badge is a sign of confidence and quality. It’s important to look for this badge (see below) when finding the right service provider for you.

Google-Partner-Badge-RGB-Fired-Up-Digital


What Does This Means for You?

We’ve always prided ourselves on providing our customers with the most up-to-date services. Our Google Partnership ensures that we deliver the best in these areas:

  • Google Analytics IQ: Master of Google Analytics measurement and implementation, as well as planning and configuration of campaigns.
  • Search Advertising: Proficiency in search advertising best practices, advertising on Google, developing an online marketing plan, and more.
  • Video Ads: Mastery of best practices for video advertisement on Google and YouTube, optimization for mobile video, AdWords for videos, and more.

Fired Up Digital will help you achieve your business goals using the most up-to-date tools and services. For more information on how we can boost your digital marketing, contact us to receive a complimentary strategy session.