Ultimate Guide On How To Fix Your B2B Lead Nurturing Campaign
Your marketing is on-point, your campaigns are aggressive and your products are all valuable, right? So why are most of your leads failing to make it through the funnel?
You’re getting leads, but your sales just aren’t where you want them to be. How come??
Hint: It’s your lead nurture that’s the problem
The Problem with Some Popular Models for a B2B Lead Nurturing Campaign
Every company needs leads, otherwise, you won’t have any customers. 61% of companies say their biggest hurdle is generating high-quality leads. In fact, 73% of B2B leads aren’t ready for sales. Let’s say your sales teams climb over this initial hurdle and generate a ton of quality leads, but what about nurturing them? The bigger question is, do you have the right systems in place to nurture them through the funnel? If you’re selling products or services to other companies, you have a long sales cycle so you need the right lead nurturing campaign in place.