Category Archives: Google Analytics

IT Lead Generation and Converting Lost Visitors

IT lead generationYou spend money, time and effort attracting people to your website, but they leave without converting. If you could, you would likely bring those people back and convert them to clients.

What if we said you could bring them back?

Converting lost visitors is as simple as adjusting your strategy, and we have a solution that will bring you enhanced IT lead generation. That means plenty of new business that will dramatically increase your revenue.

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How to Use Google Analytics for Your Small Business

One of the biggest things I see great business owners do is not pay attention to their data.

We work with many small businesses across different industries on their digital marketing and one of the most valuable advice I can give is to have the business owner track and understand their website and business data.

To get started tracking your website metrics use Google Analytics, free software provided by Google, which is the best option to start with. Many business owners do not know how to use Google Analytics to analyze what is happening on their website. Right off the bat, I want to tell you that I’m not a Google Analytics expert; however, I will share with you some of the things I learned are extremely useful in understanding how your visitors are using your website and how to increase your revenue.

This will get you started on your journey of how to use Google Analytics to make your business a success. I have spent a lot of time thinking about how to use Google Analytics as a small business owner to drive revenue; these tips have helped countless of my clients already.

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Understanding Website Statistics in Google Analytics

With anywhere from 30-50 million sites using Google analytics¹ and 82% of marketers reporting SEO as more effective than before², can you afford to neglect to monitor your site’s traffic?

Is your company making use of analytics from your website?

Let me rephrase that – is your company using website statistics to their full capacity? For most businesses out there, the answer is no.

Business data comes in many different shapes and sizes, and it can be used for a variety of purposes.

Right now, we are going to be focusing on Google Analytics and several other important analytics platforms. Google Analytics is a robust platform to measure your digital successes and failures: for free. After reading this post, you will be equipped to get more meaningful insights from your website statistics, and hopefully, leverage these new tracking methods to get more sales!

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