Category Archives: Case Studies

Built to Last: The Story of the Boston General Store

Boston General Store Holiday Shopping

During this holiday shopping season, you’ll likely encounter dozens of e-commerce stores. We’d like to personally point out one who we have worked with closely and stands apart from the rest: The Boston General Store.

If you’re lucky, you meet a special, once-in-a-lifetime kind of person that will alter the course of your life forever. For April Gabriel, owner and founder of Boston General Store, that person is her Nanna.

The Story behind the Boston General Store

April’s Nanna taught her that, “not everything had to be disposable.” Boston General Store opened their online doors in 2013. And they had one goal in mind: promote and sell simply-made products that were built to last.

Nanna The Boston General Store

April’s passion for stocking quality goods is more than just a motto. Unlike so many other e-commerce businesses, the Boston General Store doesn’t stock a single item that April hasn’t used and approved herself. With tons of competition in the online retail industry, April wants to provide customers with products they would love and cherish for years to come.

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Digital Marketing: A C-TEC Solar Case Study

solar case study ctec solarIn this solar case study, we take a look at our work with solar panel installation company C-TEC Solar.

C-TEC Solar had previously contracted with other agencies, and less-than-optimal tactics had been implemented (with few positive results).

When we first began working with C-TEC, the client had spent more than $20,000 on a single conversion–a record cost per acquisition rate (CPA). We stepped in to overhaul their digital marketing tactics and achieved dramatic results. Review our full solar case study for details.

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Digital Marketing Agency: Meet Fired Up Digital

digital marketing agencyFired Up Digital is a digital marketing agency that was founded on the principle of fixing broken marketing, on the idea that clients deserve to have their goals met and exceeded by their marketing partners.

Through our proven, proprietary blend of search engine optimization (SEO) and pay per click advertising (PPC) advertising methods, we help our clients earn more local business, improve online presence and leads, and generate more sales. Learn about our services and results here.


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Digital Marketing: A Hey Cupcake! Case Study

digital marketing case studyThe Austin-area Hey Cupcake! cupcake bakery enlisted our services to improve their traffic—both online and in their stores.

With word-of-mouth advertising and repeat customers bringing in steady business, but their website and marketing strategy falling short, Hey Cupcake! knew it was time to take extra initiatives to bring in new consumers.

They hired us to revitalize the Hey Cupcake! digital marketing plan, including their Google AdWords pay per click (PPC) campaign. Within six months of working with us, transactions tripled, revenue quadrupled and year-over-year transactions doubled—all by building on what worked, modifying what didn’t and keeping costs low. Learn all about our efforts in this case study.

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Organic Traffic: An AllTheRooms Case Study

organic traffic case studyWhen travel accommodations company AllTheRooms first started working with us, it was an innovative startup with a goal to help travelers around the world “find the sweet spot” for overnight stays.

Offering several different types of rooms—hotels, apartments, hostels and more—in worldwide locations, boasting a variety of amenities and information on ratings and aesthetics, AllTheRooms wanted to position itself as the go-to travel accommodation comparison and booking site.

As such, AllTheRooms wanted to drastically, and quickly, improve its SEO to get the most organic traffic possible. After a full technical audit that uncovered multiple opportunities for increased organic traffic, we went to work. To see our efforts, check out our case study.
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