Built to Last: The Story of the Boston General Store
During this holiday shopping season, you’ll likely encounter dozens of e-commerce stores. We’d like to personally point out one who we have worked with closely and stands apart from the rest: The Boston General Store.
If you’re lucky, you meet a special, once-in-a-lifetime kind of person that will alter the course of your life forever. For April Gabriel, owner and founder of Boston General Store, that person is her Nanna.
The Story behind the Boston General Store
April’s Nanna taught her that, “not everything had to be disposable.” Boston General Store opened their online doors in 2013. And they had one goal in mind: promote and sell simply-made products that were built to last.
April’s passion for stocking quality goods is more than just a motto. Unlike so many other e-commerce businesses, the Boston General Store doesn’t stock a single item that April hasn’t used and approved herself. With tons of competition in the online retail industry, April wants to provide customers with products they would love and cherish for years to come.