Why You Should Be Using Call Tracking in Your Advertising Campaigns

If you’re a small or medium-sized business, lead generation and digital advertising are probably high on your priority list.

As a marketing agency specializing in pay-per-click (PPC) and quality lead generation, we feel your strife.

In fact, our job is to alleviate it.

Why Call Tracking is Important

You have a marketing budget, and you spend a portion of that budget on digital advertising. You might be asking yourself:

 “Will I ever know which ads are worth the money?

 Is there a way to tell if my keywords are doing their job, or if the content is bringing traffic to my website?

 Will I ever be sure that new clients are coming from these digital ads?”

The answer is simple. Yes!

How to Make PPC Campaigns More Effective

There’s a lot you can do to maximize the effectiveness of your PPC campaigns, not least of which is implementing tracking on your advertisements.

Pairing a digital ad with a specialized landing page will allow you to see which online traffic is coming from a particular advertisement.

This will be a great way to test your keywords, see which ones are helping you convert, and figure out just how much traffic is being brought in by people clicking on ads.

Call Tracking for Advertisments

There’s also a way to do this for phone calls brought in by your ads, too. Certain analytics systems, like CallRail, help you track the data behind which of your new leads are coming from your online ads.

  • This is particularly critical when trying to grow your local business because you can obtain a local call tracking number.
  • That local number will forward to your regular number, and you’ll be able to measure exactly what’s happening with your incoming calls from PPC.
  • You can also record the calls, just as long as you make sure to observe the laws in your locality and let people know that the calls may be recorded (we’ve all heard that recording at the beginning of service line call… “Your call may be recorded for quality assurance and training purposes…”).

Some of the best insights we’ve generated for clients came figuring out the common questions people are calling about and how staff manage those incoming calls.

Call Tracking Helps You See if Your Marketing Budget is Doing its Job

Once you implement tracking on your digital advertising campaigns, your life will get easier. You’ll be able to see which of your advertising dollars are going toward the most effective strategies, check on your keywords to see what is working, and get a clear picture of where you new clients are finding you.

Quantifying your digital marketing efforts will go a long way toward growing your business and improving your bottom line. If you are doing any type of advertising, you should implement call tracking.

What are you waiting for? Time (and money) is of the essence.

Do you need help maximizing your PPC campaigns or overall marketing strategy? We’ve implemented call tracking for our clients and used it to make decisions on how to skyrocket their marketing campaigns. Are you curious how we did it? We’re happy to share. Contact us to set up a free consultation to discuss your current marketing strategy and how we can help double your quality leads. We can’t wait to hear from you.

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