Is Google AdWords Worth it for My Business?

is google adwords worth itIs Google AdWords worth it for your business? That’s a complicated question.

Digital marketing is a nuanced thing, and campaign elements change depending on industries and business sizes. What works for a B2C company or industry might not necessarily work for B2B.

It is important to understand exactly what works for your marketplace—otherwise, you might be throwing money away on tactics that don’t bring in any positive results.

This is especially true in pay-per-click digital advertising (PPC), and Google Adwords in particular. While PPC can bring in big revenue for some industries, it might be a major budget drainer for others. Here are five questions to help you make the decision in your specific case.
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Digital Marketing: A C-TEC Solar Case Study

solar case study ctec solarIn this solar case study, we take a look at our work with solar panel installation company C-TEC Solar.

C-TEC Solar had previously contracted with other agencies, and less-than-optimal tactics had been implemented (with few positive results).

When we first began working with C-TEC, the client had spent more than $20,000 on a single conversion–a record cost per acquisition rate (CPA). We stepped in to overhaul their digital marketing tactics and achieved dramatic results. Review our full solar case study for details.

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5 Effective Local SEO for Small Business Tactics

Search engine optimization (SEO), especially local SEO for small business, can be a beast of an undertaking.

With countless ever-changing SEO rules to learn, understand, track and implement, it’s only a matter of time before you get overwhelmed by it all—if you haven’t already.

We know you’re busy. You’re running a business, after all. You’ve got a lot on your plate, and the last thing you want is to worry about on top of everything else is whether your company has local SEO best practices in place.

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Purchasing an Email Marketing List: The Pros and Cons

If you’re trying to generate new leads, you’ve probably considered email marketing. Like the traditional cold phone call, cold emails to relevant companies often generate new customers (which can boost sales).

You need recipients in an email marketing list to start contacting those potential customers.

How do you find this list, you ask?

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Big Content Distribution on a Small Advertising Budget

“Content is king!” used to be the rallying cry of online marketers. It’s still true.

We live in a content-driven world. Every current and potential customer is expecting more content from your business, but that can get tough.

After all, countless companies, products, colleagues, thought leaders, celebrities and more are already constantly engaging in massive content distribution.

The problem, of course, is getting your content in front of readers—and not just any readers, but the right readers. The ones that have a need for your services. The ones who want to convert. You know, the people you want to purchase from you, or share your information with the decision makers in their companies.

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How to Take Stock of Your Current Marketing Tactics

Everyone has an opinion about best marketing tactics.

From web design and digital advertising to creating content and a social media presence, your marketing efforts might be spread over a whole mess of different outlets. That can make it tough to know if anything you’re doing is actually working.

And, honestly, you could be throwing away tons of money on marketing tactics with lukewarm-at-best returns on investment.

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Mobile First Indexing: The New Shift in Google Ranking

Another new Google change? Yep, we’re serious.

You probably know by now that Google is constantly rolling out new elements to its search engine optimization (SEO) algorithm and ranking guidelines.

The newest component is mobile first indexing, and its effects on search results are still being counted and classified as we speak.

This is what we know so far: Read more

What Landing Pages that Convert Have in Common

When you’re running a campaign, landing pages that convert are key to success.

There are plenty of things to keep in mind when setting up a landing page for a campaign, and we know you’ve got a lot on your plate already.

Landing pages are important for both search engine optimization (SEO) and ensuring that you’re getting the most out of your paid advertising—these pages ensure that the people landing on them get what they are looking for in a way that will lead them to convert to the next step in the sales funnel.

We know that’s a lot of pressure, but don’t panic.

Seriously, we’re here to help.

We put together this checklist of items to make the process easier when you are ready to create your campaign’s landing page.

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6 Effective PPC Best Practices

You’ve clicked on an ad when perusing the internet—you know you have.

Maybe it was a great product you’ve been looking for (but haven’t decided to buy), or a webinar you thought looked interesting. Maybe it was something for your kids.

Anyway, we know you clicked on something, and that means you’re more familiar with pay-per-click digital advertising (PPC) than you thought you were.

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6 Things to Keep in Mind When Creating a Highly Converting Website

When it comes to marketing your business, your website is pretty important.

It’s the face of your company, the voice of your brand, and the place where your customers and potential customers go to figure out just what you offer and why you’re so great.

Your website can just as easily turn potential customers away and cost you sales, which is why having a highly converting website is so crucial to business growth.

To help you make sure you have the best and most effective marketing strategies around, we’ve compiled a list of the six best practices to keep in mind when ensuring your website is optimized for conversions.

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