Is Google AdWords worth it for your business? That’s a complicated question.
Digital marketing is a nuanced thing, and campaign elements change depending on industries and business sizes. What works for a B2C company or industry might not necessarily work for B2B.
It is important to understand exactly what works for your marketplace—otherwise, you might be throwing money away on tactics that don’t bring in any positive results.
This is especially true in pay-per-click digital advertising (PPC), and Google Adwords in particular. While PPC can bring in big revenue for some industries, it might be a major budget drainer for others. Here are five questions to help you make the decision in your specific case.