Is your company trying to reach other (maybe even larger) markets or businesses? Do you want to grow your B2B business, but you’re unsure of where to start? You have a decent online website that can attract more prospects or you want to build one because you know a large percentage of consumers’ first stop in researching a product or service today is online. You’ve heard of “Search Engine Optimization (SEO)” and that it “increases B2B companies’ exposure and brand awareness”, but you’re not exactly sure how to incorporate or even approach the whole thing? Or as the cartoon above points out tongue-in-cheek, maybe your organization already assumes that SEO is dead and not necessary. Here is why that’s not the case and you need to know how to fix it if you sell to other businesses.
More than 70% of B2B buyers conduct over half their research online before making an offline purchase.*