3 Ways to Improve B2B SEO and Attract Better Quality Customers

Is B2B SEO Dead?

Is your company trying to reach other (maybe even larger) markets or businesses? Do you want to grow your B2B business, but you’re unsure of where to start? You have a decent online website that can attract more prospects or you want to build one because you know a large percentage of consumers’ first stop in researching a product or service today is online. You’ve heard of “Search Engine Optimization (SEO)” and that it “increases B2B companies’ exposure and brand awareness”, but you’re not exactly sure how to incorporate or even approach the whole thing? Or as the cartoon above points out tongue-in-cheek, maybe your organization already assumes that SEO is dead and not necessary. Here is why that’s not the case and you need to know how to fix it if you sell to other businesses.

More than 70% of B2B buyers conduct over half their research online before making an offline purchase.*

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Ultimate Guide On How To Fix Your B2B Lead Nurturing Campaign

Your marketing is on-point, your campaigns are aggressive and your products are all valuable, right? So why are most of your leads failing to make it through the funnel?

You’re getting leads, but your sales just aren’t where you want them to be. How come??

Hint: It’s your lead nurture that’s the problem

The Problem with Some Popular Models for a B2B Lead Nurturing Campaign

Every company needs leads, otherwise, you won’t have any customers. 61% of companies say their biggest hurdle is generating high-quality leads. In fact, 73% of B2B leads aren’t ready for sales. Let’s say your sales teams climb over this initial hurdle and generate a ton of quality leads, but what about nurturing them? The bigger question is, do you have the right systems in place to nurture them through the funnel? If you’re selling products or services to other companies, you have a long sales cycle so you need the right lead nurturing campaign in place.
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How to Do Lead Gen the Right Way with Facebook Solar Ads

There is a problem with buying cheap solar leads.

The truth is that you don’t ever really know what you’re getting, and then you have to spends hours and hours combing through them. That’s because the leads you do get might have come from an old email list or from telemarketers calling homeowners who might not have been interested in the first place.

The bottom line? It actually takes a lot of time and money to get cheap leads that convert.

But there is a better way.

High-Quality Leads at a Lower Cost: Facebook Solar Ads

The solution is that you can generate high-quality leads at lower prices using Facebook solar ads.

How, you might ask? Because around eight out of 10 Americans who can access the internet use Facebook. That means that much of the people you want to reach are sitting there, using the platform, waiting to come across your company’s information.

When you use a platform that most people have adopted as a daily must-use, you end up with a captive audience viewing ads multiple times a day. According to SproutSocial, the average American spends an average of 40 minutes on Facebook each day.

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How to Energize Your Solar Marketing Strategies

Solar Marketing Strategies (1)

You’ve heard it many times already. There is a deluge of competitors in all solar markets, and customer acquisition costs are still high —instead of coming down, they’re still going up.

So how do you stand out from the competition? Which solar marketing strategies should you use to acquire solar customers at a decent cost?

In April 2017, we co-hosted a webinar that went in-depth on how small and regional solar companies can compete with the big guys. These solar marketing strategies go through how you can figure out where your brand is unique from your competitors, then use digital marketing to leverage that knowledge to get customers in the door at a lower cost than usual.

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9 Ways to Fight Back Against Negative SEO

Parasite hosting. Backdoor hacking codes. Infected website plugins and WordPress themes.

None of that sounds good, and all those items have something in common: they represent negative search engine optimization (SEO), or “negative SEO.”

Negative SEO is essentially the use of unethical techniques to sabotage competitors’ rankings in search engines. It’s a “black hat” method for improving a website’s search engine ranking by influencing sites that outrank it with any number of nefarious means. So, instead of improving the way a search engine sees your site, you end up lowering the status of your competitors. It’s not a good thing to do, and Google is penalizing anyone it catches engaging in black hat tactics by flagging culprit sites.

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Fired Up Digital to Co-present at “How to Energize Your Digital Solar Marketing” Event

Fired Up Digital, Inc., is proud to announce its hosting of a free webinar for solar marketing professionals.

This solar marketing event, scheduled for 12 PM EDT on April 5, 2017, will teach solar installation companies digital marketing tips for presenting a stronger brand and earning more business. Read more

Paid Search to Enhance SEO: Marketing Tactics United

By now, you’ve likely heard about search engine optimization (SEO) and pay-per-click (PPC) digital advertising. But, did you know, that when you use these strategies together you can bring in more sales?

We’re talking about marketing tactics united to create an even more impactful ROI.

In case you need a refresher on SEO, read this article, or this one, or this one. PPC refers to strategically created and placed paid ads (which feature paid keywords) around the internet designed to draw viewers toward a landing page—and ad owners pay each time a user clicks on the ad.

For the purpose of this article, though, we’re going to focus on the ads you see at the top of the search results in your favorite search engine or on Facebook.

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Which Digital Marketing Metrics Should You Track?

digital marketing metricsThis is a metrics-driven world. Every business knows that it lives and dies by numbers, and those associated with both internal and external campaigns determine success.

Understanding which digital marketing metrics to track can go a long way toward impacting your bottom line. Here’s what you should know about online marketing metrics.

Here’s what you should know about online marketing metrics.

 

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Is Google AdWords Worth it for My Business?

is google adwords worth itIs Google AdWords worth it for your business? That’s a complicated question.

Digital marketing is a nuanced thing, and campaign elements change depending on industries and business sizes. What works for a B2C company or industry might not necessarily work for B2B.

It is important to understand exactly what works for your marketplace—otherwise, you might be throwing money away on tactics that don’t bring in any positive results.

This is especially true in pay-per-click digital advertising (PPC), and Google Adwords in particular. While PPC can bring in big revenue for some industries, it might be a major budget drainer for others. Here are five questions to help you make the decision in your specific case.
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Digital Marketing: A C-TEC Solar Case Study

solar case study ctec solarIn this solar case study, we take a look at our work with solar panel installation company C-TEC Solar.

C-TEC Solar had previously contracted with other agencies, and less-than-optimal tactics had been implemented (with few positive results).

When we first began working with C-TEC, the client had spent more than $20,000 on a single conversion–a record cost per acquisition rate (CPA). We stepped in to overhaul their digital marketing tactics and achieved dramatic results. Review our full solar case study for details.

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