Posts by: Admin

Partnering with a Local SEO Company

local seo company partnershipWriting this is therapeutic for me. We’ve worked with multiple businesses as their local search engine optimization (SEO) partner, and we talk to dozens of other businesses about it.

When you’ve focused on local SEO as much as we have, certain patterns emerge.

In concept, local SEO sounds great: your business comes up on the first page in the local search results or the Google Map when people in your area search for you. However, as with most things in life, you have to work hard to get the results you want. This is where partnering with a local SEO company becomes very important.

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Digital Marketing Agency: Meet Fired Up Digital

digital marketing agencyFired Up Digital is a digital marketing agency that was founded on the principle of fixing broken marketing, on the idea that clients deserve to have their goals met and exceeded by their marketing partners.

Through our proven, proprietary blend of search engine optimization (SEO) and pay per click advertising (PPC) advertising methods, we help our clients earn more local business, improve online presence and leads, and generate more sales. Learn about our services and results here.

 

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The Importance of YouTube B2B Marketing

youtube b2b marketingIn our article about using content in B2B marketing, we discussed how many B2B companies have been slow to adopt social media in their marketing plans, including—or especially—YouTube.

YouTube is not a particularly new social network, but it holds an enviable position in the world of social media due, in no small part, to its relationship with Google. In fact, YouTube is actually the second largest search engine on the internet, meaning your potential customers and clients are likely using it to find important information and content.

If your B2B company isn’t already incorporating YouTube B2B marketing in your marketing plan, you may want to start.

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Digital Marketing: A Hey Cupcake! Case Study

digital marketing case studyThe Austin-area Hey Cupcake! cupcake bakery enlisted our services to improve their traffic—both online and in their stores.

With word-of-mouth advertising and repeat customers bringing in steady business, but their website and marketing strategy falling short, Hey Cupcake! knew it was time to take extra initiatives to bring in new consumers.

They hired us to revitalize the Hey Cupcake! digital marketing plan, including their Google AdWords pay per click (PPC) campaign. Within six months of working with us, transactions tripled, revenue quadrupled and year-over-year transactions doubled—all by building on what worked, modifying what didn’t and keeping costs low. Learn all about our efforts in this case study.

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IT Lead Generation and Converting Lost Visitors

IT lead generationYou spend money, time and effort attracting people to your website, but they leave without converting. If you could, you would likely bring those people back and convert them to clients.

What if we said you could bring them back?

Converting lost visitors is as simple as adjusting your strategy, and we have a solution that will bring you enhanced IT lead generation. That means plenty of new business that will dramatically increase your revenue.

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Organic Traffic: An AllTheRooms Case Study

organic traffic case studyWhen travel accommodations company AllTheRooms first started working with us, it was an innovative startup with a goal to help travelers around the world “find the sweet spot” for overnight stays.

Offering several different types of rooms—hotels, apartments, hostels and more—in worldwide locations, boasting a variety of amenities and information on ratings and aesthetics, AllTheRooms wanted to position itself as the go-to travel accommodation comparison and booking site.

As such, AllTheRooms wanted to drastically, and quickly, improve its SEO to get the most organic traffic possible. After a full technical audit that uncovered multiple opportunities for increased organic traffic, we went to work. To see our efforts, check out our case study.
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Optimize Digital Marketing Efforts with Email Segmentation

Does your business have an email list? For most of you, I’m sure the answer is yes. Most businesses have a large collection of email addresses gathered from prospective clients, opt-in options and even from previous customers.

For many businesses, particularly those with a significant online presence, a mailing list is one of the most powerful and important tools for growing your business.

While many articles focus on how to best monetize your list, we want you to understand something even more important and actionable: email segmentation and the many ways it can personalize your email marketing interactions.

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How to Use Content Marketing in B2B Marketing

Content marketing is a phrase that’s often thrown around in the marketing community.

Most of the conversations and practices surrounding it, however, are based on the model of B2C, where brands focus on connecting with the individual customers interested in their product.

But how do you most effectively utilize content marketing when your target customer isn’t an individual at all, but a company? In this post, we will explore and explain how you can use content marketing in your B2B marketing mix.

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How to Use Google Analytics for Your Small Business

One of the biggest things I see great business owners do is not pay attention to their data.

We work with many small businesses across different industries on their digital marketing and one of the most valuable advice I can give is to have the business owner track and understand their website and business data.

To get started tracking your website metrics use Google Analytics, free software provided by Google, which is the best option to start with. Many business owners do not know how to use Google Analytics to analyze what is happening on their website. Right off the bat, I want to tell you that I’m not a Google Analytics expert; however, I will share with you some of the things I learned are extremely useful in understanding how your visitors are using your website and how to increase your revenue.

This will get you started on your journey of how to use Google Analytics to make your business a success. I have spent a lot of time thinking about how to use Google Analytics as a small business owner to drive revenue; these tips have helped countless of my clients already.

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Understanding Website Statistics in Google Analytics

With anywhere from 30-50 million sites using Google analytics¹ and 82% of marketers reporting SEO as more effective than before², can you afford to neglect to monitor your site’s traffic?

Is your company making use of analytics from your website?

Let me rephrase that – is your company using website statistics to their full capacity? For most businesses out there, the answer is no.

Business data comes in many different shapes and sizes, and it can be used for a variety of purposes.

Right now, we are going to be focusing on Google Analytics and several other important analytics platforms. Google Analytics is a robust platform to measure your digital successes and failures: for free. After reading this post, you will be equipped to get more meaningful insights from your website statistics, and hopefully, leverage these new tracking methods to get more sales!

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