9 Ways to Fight Back Against Negative SEO
Parasite hosting. Backdoor hacking codes. Infected website plugins and WordPress themes.
None of that sounds good, and all those items have something in common: they represent negative search engine optimization (SEO), or “negative SEO.”
Negative SEO is essentially the use of unethical techniques to sabotage competitors’ rankings in search engines. It’s a “black hat” method for improving a website’s search engine ranking by influencing sites that outrank it with any number of nefarious means. So, instead of improving the way a search engine sees your site, you end up lowering the status of your competitors. It’s not a good thing to do, and Google is penalizing anyone it catches engaging in black hat tactics by flagging culprit sites.