Paid Search to Enhance SEO: Marketing Tactics United
By now, you’ve likely heard about search engine optimization (SEO) and pay-per-click (PPC) digital advertising. But, did you know, that when you use these strategies together you can bring in more sales?
We’re talking about marketing tactics united to create an even more impactful ROI.
In case you need a refresher on SEO, read this article, or this one, or this one. PPC refers to strategically created and placed paid ads (which feature paid keywords) around the internet designed to draw viewers toward a landing page—and ad owners pay each time a user clicks on the ad.
For the purpose of this article, though, we’re going to focus on the ads you see at the top of the search results in your favorite search engine or on Facebook.