Monthly Archives: February 2017

Which Digital Marketing Metrics Should You Track?

digital marketing metricsThis is a metrics-driven world. Every business knows that it lives and dies by numbers, and those associated with both internal and external campaigns determine success.

Understanding which digital marketing metrics to track can go a long way toward impacting your bottom line. Here’s what you should know about online marketing metrics.

Here’s what you should know about online marketing metrics.


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Is Google AdWords Worth it for My Business?

is google adwords worth itIs Google AdWords worth it for your business? That’s a complicated question.

Digital marketing is a nuanced thing, and campaign elements change depending on industries and business sizes. What works for a B2C company or industry might not necessarily work for B2B.

It is important to understand exactly what works for your marketplace—otherwise, you might be throwing money away on tactics that don’t bring in any positive results.

This is especially true in pay-per-click digital advertising (PPC), and Google Adwords in particular. While PPC can bring in big revenue for some industries, it might be a major budget drainer for others. Here are five questions to help you make the decision in your specific case.
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Digital Marketing: A C-TEC Solar Case Study

solar case study ctec solarIn this solar case study, we take a look at our work with solar panel installation company C-TEC Solar.

C-TEC Solar had previously contracted with other agencies, and less-than-optimal tactics had been implemented (with few positive results).

When we first began working with C-TEC, the client had spent more than $20,000 on a single conversion–a record cost per acquisition rate (CPA). We stepped in to overhaul their digital marketing tactics and achieved dramatic results. Review our full solar case study for details.

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5 Effective Local SEO for Small Business Tactics

Search engine optimization (SEO), especially local SEO for small business, can be a beast of an undertaking.

With countless ever-changing SEO rules to learn, understand, track and implement, it’s only a matter of time before you get overwhelmed by it all—if you haven’t already.

We know you’re busy. You’re running a business, after all. You’ve got a lot on your plate, and the last thing you want is to worry about on top of everything else is whether your company has local SEO best practices in place.

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