Monthly Archives: January 2017

Purchasing an Email Marketing List: The Pros and Cons

If you’re trying to generate new leads, you’ve probably considered email marketing. Like the traditional cold phone call, cold emails to relevant companies often generate new customers (which can boost sales).

You need recipients in an email marketing list to start contacting those potential customers.

How do you find this list, you ask?

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Big Content Distribution on a Small Advertising Budget

“Content is king!” used to be the rallying cry of online marketers. It’s still true.

We live in a content-driven world. Every current and potential customer is expecting more content from your business, but that can get tough.

After all, countless companies, products, colleagues, thought leaders, celebrities and more are already constantly engaging in massive content distribution.

The problem, of course, is getting your content in front of readers—and not just any readers, but the right readers. The ones that have a need for your services. The ones who want to convert. You know, the people you want to purchase from you, or share your information with the decision makers in their companies.

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How to Take Stock of Your Current Marketing Tactics

Everyone has an opinion about best marketing tactics.

From web design and digital advertising to creating content and a social media presence, your marketing efforts might be spread over a whole mess of different outlets. That can make it tough to know if anything you’re doing is actually working.

And, honestly, you could be throwing away tons of money on marketing tactics with lukewarm-at-best returns on investment.

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Mobile First Indexing: The New Shift in Google Ranking

Another new Google change? Yep, we’re serious.

You probably know by now that Google is constantly rolling out new elements to its search engine optimization (SEO) algorithm and ranking guidelines.

The newest component is mobile first indexing, and its effects on search results are still being counted and classified as we speak.

This is what we know so far: Read more