Daily Archives: October 5, 2016

What Google Penguin 4.0 Means for SEO

Google Penguin, a Google search ranking algorithm aimed at decreasing the visibility of websites violating Google Webmaster Guidelines, has been around since 2012.

Those Guidelines allow web page owners to optimize their content so that Google can best find, index and rank your site based on its content. This allows consumers to find websites and the services or products they showcase, and the process of optimizing this content is known as search engine optimization (SEO).

Google recently updated the Penguin algorithm, though, and the newest version means changes in how we optimize websites for search rankings.

Read more