Monthly Archives: October 2016

The Importance of AMP for Mobile and Why Small Businesses Should Care

mobile friendlyDoes your company have a mobile-friendly website? If yes, keep reading for some useful information. If not, you’re

If not, you’re really going to want to keep reading so that you can fully understand just how important mobile-friendly websites are for search engine optimization (SEO) and search results ranking.

How mobile-friendly your website is has become even more important to your bottom line since more than half of Google’s searches happen on mobile devices. That’s more than 100 billion searches a month.

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What the Rise of Voice Search Tells Us About the Future of SEO

With voice search on smartphones, Siri, Amazon Echo, and the soon-to-be-released Google Home, we officially spend more time than ever speaking our queries to our digital devices instead of typing them out.

In fact, according Tech Times, a recent Google study found that 55 percent of teens and 41 percent of adults use hands-free voice search on a daily basis.

This leaves companies and marketers wondering one thing: if nearly half of adults and more than half of teens are using voice search, what does that mean for the future of search and search engine optimization (SEO)?

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What Google Penguin 4.0 Means for SEO

Google Penguin, a Google search ranking algorithm aimed at decreasing the visibility of websites violating Google Webmaster Guidelines, has been around since 2012.

Those Guidelines allow web page owners to optimize their content so that Google can best find, index and rank your site based on its content. This allows consumers to find websites and the services or products they showcase, and the process of optimizing this content is known as search engine optimization (SEO).

Google recently updated the Penguin algorithm, though, and the newest version means changes in how we optimize websites for search rankings.

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