Optimize Digital Marketing Efforts with Email Segmentation
Does your business have an email list? For most of you, I’m sure the answer is yes. Most businesses have a large collection of email addresses gathered from prospective clients, opt-in options and even from previous customers.
For many businesses, particularly those with a significant online presence, a mailing list is one of the most powerful and important tools for growing your business.
While many articles focus on how to best monetize your list, we want you to understand something even more important and actionable: email segmentation and the many ways it can personalize your email marketing interactions.