How to Use Content Marketing in B2B Marketing
Content marketing is a phrase that’s often thrown around in the marketing community.
Most of the conversations and practices surrounding it, however, are based on the model of B2C, where brands focus on connecting with the individual customers interested in their product.
But how do you most effectively utilize content marketing when your target customer isn’t an individual at all, but a company? In this post, we will explore and explain how you can use content marketing in your B2B marketing mix.