Monthly Archives: February 2015

How to Use Google Analytics for Your Small Business

One of the biggest things I see great business owners do is not pay attention to their data.

We work with many small businesses across different industries on their digital marketing and one of the most valuable advice I can give is to have the business owner track and understand their website and business data.

To get started tracking your website metrics use Google Analytics, free software provided by Google, which is the best option to start with. Many business owners do not know how to use Google Analytics to analyze what is happening on their website. Right off the bat, I want to tell you that I’m not a Google Analytics expert; however, I will share with you some of the things I learned are extremely useful in understanding how your visitors are using your website and how to increase your revenue.

This will get you started on your journey of how to use Google Analytics to make your business a success. I have spent a lot of time thinking about how to use Google Analytics as a small business owner to drive revenue; these tips have helped countless of my clients already.

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