Daily Archives: May 14, 2014

Understanding Website Statistics in Google Analytics

With anywhere from 30-50 million sites using Google analytics¹ and 82% of marketers reporting SEO as more effective than before², can you afford to neglect to monitor your site’s traffic?

Is your company making use of analytics from your website?

Let me rephrase that – is your company using website statistics to their full capacity? For most businesses out there, the answer is no.

Business data comes in many different shapes and sizes, and it can be used for a variety of purposes.

Right now, we are going to be focusing on Google Analytics and several other important analytics platforms. Google Analytics is a robust platform to measure your digital successes and failures: for free. After reading this post, you will be equipped to get more meaningful insights from your website statistics, and hopefully, leverage these new tracking methods to get more sales!

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